Do you know? Do your customers know? Your brand identity is key to your business. A solidly defined brand identity creates consistency, which in turn instills confidence and recognition with current and potential customers. Your brand identity creates your image – how your customers view you and your business, and how you view yourself.
Evaluate within your own company, and compared to the market (your competition) as a whole. This will help you identify your goals and opportunities.
What are your personal and/or professional goals? What do you want to achieve? What are your benchmarks? What would define success for you (expanding, reaching a certain demographic, a sales dollar amount, improving customer service/reviews, etc.).
Who are your current customers, and what is the best way to reach them? What messaging is appropriate? What about potential customers? What is the best way to reach both audiences, and what is the message you want to send?
What are the most important qualities about you and your business that you want to communicate? Don’t try to be everything to everyone – choose what makes you stand out, what you want to highlight. Narrow it down to a concise, consistent message. Affordability? Quality? Customer Service? Professionalism? Modern or classic? Corporate or “small town charm”? These are just examples to consider.
Joy will discuss these and other questions with you, get to know you and your business, learn your identity and image … and from there, develop a branding strategy and style guide.
Already have a logo? That’s okay! You can pick and choose services to enhance the brand you already have.