fbpx

ARE YOU HAVING

AN IDENTITY CRISIS?

I can help!

Who are you? 

Do you know?  Do your customers know?  Your brand identity is key to your business.  A solidly defined brand identity creates consistency, which in turn instills confidence and recognition with current and potential customers.  Your brand identity creates your image  – how your customers view you and your business, and how you view yourself.


A few questions to ask yourself before you begin...

  • What are your strengths and weaknesses?

    Evaluate within your own company, and compared to the market (your competition) as a whole.  This will help you identify your goals and opportunities.

Man with questions
  • What are your goals?

    What are your personal and/or professional goals?  What do you want to achieve?  What are your benchmarks?  What would define success for you (expanding, reaching a certain demographic, a sales dollar amount, improving customer service/reviews, etc.).

  • Who are your customers, your audience?

    Who are your current customers, and what is the best way to reach them?  What messaging is appropriate?  What about potential customers?  What is the best way to reach both audiences, and what is the message you want to send?

  • What is the image you want to project?

    What are the most important qualities about you and your business that you want to communicate?  Don’t try to be everything to everyone – choose what makes you stand out, what you want to highlight.  Narrow it down to a concise, consistent message.  Affordability?  Quality?  Customer Service? Professionalism?  Modern or classic?  Corporate or “small town charm”?  These are just examples to consider.


Megaphone
Graphic Design
Logos and Branding

EXTRA! EXTRA!

SHOUT YOUR BRAND

Develop a Style Guide

Developing a brand can seem like a daunting task, but that’s where a little joy makes everything easier!

Joy will discuss these and other questions with you, get to know you and your business, learn your identity and image … and from there, develop a branding strategy and style guide.

SERVICES INCLUDE:

  • Logo Design
  • Graphic Design – Print and Digital Materials
  • Social Media Graphics – Profile and Cover Photos
  • Comprehensive Style Guide

Already have a logo?  That’s okay!  You can pick and choose services to enhance the brand you already have.


Logo Design Package

$500
Logo and Style Guide
Custom logo design with multiple options
2-3 Rounds of revisions
Final logo in multiple file formats, color and B&W
Complete style guide with color and font guidelines

Graphic Design

$50/hr
Print or Digital Pieces
Design print-ready marketing materials
Design digital graphics and files
Create custom graphics for web or social media
Designs for promotional materials and large format

LET'S WORK TOGETHER

CHOOSE JOY!

Contact Me Today!

Are you ready to put a little joy back into promoting your business?  Or do you just have comments, questions, or want more information?  I’d love to hear from you!

    © Joy of MN. All rights reserved.